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Athletes as Investors: How U.S. Stars Are Building the Next Generation of Sports Platforms in 2026

In 2026, many American athletes are no longer satisfied with simply endorsing brands—they want ownership and upside. A growing “athlete investor class” is writing checks into sports tech startups, media platforms, and women’s sports properties, often through dedicated venture funds and syndicates. This evolution is reshaping both athlete careers and the broader sports business landscape…

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