The Sports Betting Wave: How Gambling and Prediction Markets Are Reshaping U.S. Fan Behavior in 2026
Legal sports betting is now embedded in the fabric of American sports culture. By 2026, wagering is no longer a niche activity reserved for Las Vegas; it is a mainstream digital habit available in most U.S. states, heavily promoted during games and tightly integrated into sports media. This rapid growth is reshaping how fans watch,…
