a man standing on top of a basketball court holding a basketball

Athletes as Investors: How U.S. Stars Are Building the Next Generation of Sports Platforms in 2026

In 2026, many American athletes are no longer satisfied with simply endorsing brands—they want ownership and upside. A growing “athlete investor class” is writing checks into sports tech startups, media platforms, and women’s sports properties, often through dedicated venture funds and syndicates. This evolution is reshaping both athlete careers and the broader sports business landscape…

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tennis rackets and balls on a tennis court

Pickleball, Padel, and Flag Football: The New Participation Sports Taking Over the U.S. in 2026

Pickleball, Padel, and Flag Football: The New Participation Sports Taking Over the U.S. in 2026 Meta description (SEO): Discover why pickleball, padel, and flag football are exploding in popularity across the United States in 2026, and how these accessible, social sports are reshaping recreational athletics. In 2026, American participation in sports looks very different from…

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